'Humans crave stories, and advertising at it's best has always been about
the business of storytelling to build brands.'
Simon Bond CMO BBDO
Has your vision become unfocussed and your progress stalled? When this happens you and your workforce can lose the motivation to drive your business forward. Once the client base begins to desert you, there's often no way back...unless you change your story and create a new happy ending.
Successful business owners use storytelling to create iconic brands. They know how stories work and they use them every day to grab people's attention, generate more buzz and increase demand for their products and services. There are others who think that boring people with facts and figures will do. Until they go out of business that is.
Which group do you fall into?
'Today, if you want to succeed as an entrepreneur, you also have to be a storyteller....it is not enough to create a great product; you also have to work out how to let people know about it.'
Storytelling, it's a simple and honest approach to developing your business. What's more, it doesn't rely on dressing yourself up as something you're not. That approach is hard to keep up and after a while even you stop believing in yourself.
People's tastes have grown more sophisticated and they want greater interaction with the people they do business. When people are making a decision on who to go with they like to feel they are going with someone they know and trust. With so many choices, all offering similar 'competitive' deals, your unique story is the ultimate USP.
You're in the right place at the right time. Sharing a space with someone who can back you and help you set all your plans in motion. But you fear you will say all the wrong things.
Do you want to be thoroughly prepared for a chance meeting or networking event?
Perfect for :
We can help you be the best at getting your message across in all time-pressed environments.
The HQ Program will show you how to take a fresh look at your journey.
By sharing your story and mission you will: